Wholesale Partner Program

Carry Raleigh Reserve™

A selective frozen retail program for independent pet boutiques, veterinary practices, and curated specialty retailers.

Choosing Our Partners Carefully

Two Flagship Recipes. One Focused Program.

Raleigh Reserve™ began with a simple act of care: preparing food for Raleigh, our founder's own cat. Today it's a North Carolina feline food company built on small-batch craftsmanship, frozen-fresh handling, transparent formulation, and independent laboratory nutrient verification.

Our wholesale program isn't built around indiscriminate placement. It's intended for partners with suitable frozen storage and a customer base that values premium feline products.

What a Retail Partner Is Carrying

Cat-specific product line

Raleigh Reserve is built around feline feeding rather than extending a dog-first assortment into cats.

Frozen-fresh format

Individual 0.9 oz (25 g) portions are kept frozen until use, a convenient portioned format for the customer.

Laboratory-verified formulations

Both flagship recipes have independent nutrient verification on file.

Made to complement a cat’s regular diet

Both recipes are formulated for supplemental or intermittent feeding.

Local brand story

The company, founder story, and distribution strategy are rooted in Raleigh, North Carolina.

The Retail Collection

Dedicated Retail Formats

Our retail channel uses its own take-home pack sizes rather than duplicating our direct-to-consumer packages. The 8-portion pack is the core boutique unit, with mini cat-head treats included; the 16-portion Retail Reserve Pack is an expansion format for repeat customers. Wholesale pricing and suggested retail are shared with our line sheet once we've talked about fit.

SKUProductRetail UnitNet Wt.Case PackPortions / Case
RR-BF-08Barnyard Feast™Chicken + Sweet Potato8 × 0.9 oz8 × 25 g + treats6 units48
RR-HG-08Highland Graze™Lamb + Carrots8 × 0.9 oz8 × 25 g + treats6 units48
RR-BF-16Barnyard Feast™Chicken + Sweet Potato16 × 0.9 oz16 × 25 g + treats4 units64
RR-HG-16Highland Graze™Lamb + Carrots16 × 0.9 oz16 × 25 g + treats4 units64

0.9 oz (25 g) individual frozen portions · Keep frozen · Ordered by the case · For supplemental or intermittent feeding only

Freezer Planning · 8-Portion Retail Pack

6.4 in

Length · 16.3 cm

4.4 in

Width · 11.0 cm

1.6 in

Height · 4.0 cm

Bottom length 5.4 in (13.8 cm); the tray tapers inward. Dimensions are manufacturer-listed measurements; final closed-package dimensions will be confirmed after filled-package testing.

Retail Format
  • • 8 × 0.9 oz frozen portions + mini cat-head treats
  • • Black aluminum tray with gold interior
  • • Clear fitted lid
  • • Keep frozen
Retailer Support

A Partnership, Not Just Placement

Product education

Concise staff-facing guidance covering the two recipes, portion format, intended use, frozen handling, and common customer questions.

Point-of-sale materials

Approved counter cards, QR-led product education, and retail merchandising materials developed for your account.

Founder-led activations

Meet-the-Maker and selected in-store demonstration opportunities, coordinated with you.

Partner visibility

Approved retail partners may be included in our customer-facing retailer listings and local community storytelling.

Freezer merchandising

Dedicated branded freezer support may be evaluated where sales volume, space, and operating fit justify it.

Frozen Storage & Handling

Stored Correctly. Represented Accurately.

Frozen inventory requires operational discipline. Retail accounts must have appropriate frozen storage and keep the product frozen through customer purchase.

  • • Storage: keep frozen.
  • • Customer handling: customers follow the handling instructions on the product label and our serving guide.
  • • Traceability: batch/lot identification and quantities are preserved in distribution records.
  • • Product integrity: thawed, damaged, or otherwise unsaleable inventory is handled under our wholesale policy rather than returned to sale.
  • • Full details: Frozen-Integrity Policy.

Account Terms at a Glance

• First order for every new account is paid in full before release.

• ACH, credit/debit card, or business check. Every order is invoiced.

• Established partners may become eligible for Net 15 or Net 30 terms.

• No annual purchase commitment.

• Both recipes are registered with the NC Department of Agriculture & Consumer Services.

• Product liability insurance in force; certificate available on request.

The Path

Becoming a Raleigh Reserve Retail Partner

01

Conversation & Fit

We discuss your store, customer base, frozen capacity, and product interest.

02

Wholesale Line Sheet

Review current SKUs, case packs, wholesale pricing, suggested retail, and ordering information.

03

Account Application

Provide business, purchasing, delivery, and frozen-storage details. Tax and resale documents follow by email.

04

Account Approval & Terms

Confirm commercial terms, cold-chain responsibilities, payment method, ordering requirements, and delivery.

05

Purchase Order

You select approved inventory and submit your first order.

06

Delivery & Launch

Inventory is delivered into approved frozen storage, with product education and merchandising support.

Wholesale Account Application

Start the Conversation

Prefer to talk first? Email table@raleighreserve.com or call (843) 997-3034.

Submitting this application does not constitute account approval, acceptance of commercial terms, or a purchase order. Please don't enter tax ID or resale numbers here — we'll collect Form E-595E and account documents by email after we connect.

1. Business Information
2. Primary Contact
3. Retail Fit & Frozen Storage
4. Products of Interest

Shopping for your own cat? See where to buy or order direct.